How does information technology capabilities affect business sustainability? The roles of ambidextrous innovation and data‐driven culture

This research investigates explicitly how Information technology capability (ITC) can be tailored to achieve business sustainability via ambidextrous innovation in a turbulent environment. Moreover, the moderating factor of data-driven culture (DDC) is also being investigated. The model was built on theoretical foundations resource-based view (RBV), dynamic capabilities and existing IT literature. Through close-ended survey questionnaire from approximately 254 personnel managerial positions working manufacturing industry, partial least squares-structural equation modelling-artificial neural network (PLS-SEM-ANN) applied. Notably, result indicated that ITC positively influences IT-enabled (ITDC), which impacts innovations helps firms sustainability. Meanwhile, role DDC between ITDC exploitative found. results showed ANN models A, B, C D are consistent for both analysis. study provides several novel additions literature operations management information systems (IS) researchers. IS researchers should focus leveraging enable support organisational rather than direct effects expenditures. Additionally, importance has seldom been explored together previously. Thus, this fills gaps knowledge, along with significant insights, specifically future implementation. As practical implications, corporate leaders executives insights about leverage their resources customise an unpredictable volatile